EVENT QUESTIONS:

What is your process for booking an event?

To begin the booking process for a micro wedding, intimate event, or memorial service, please email us at hello@ashandlily.com with your event details, and a member of our team will be in touch to gather more information.

For full-service weddings, we recommend reviewing our sample pricing first to ensure we’re the right fit. If our pricing aligns with your expectations, please email us with the following details to get started on a custom proposal:

• Event date and venue

• Wedding party floral needs

• Ceremony and reception floral requests

• Any inspiration photos or additional notes that may help us understand your vision

Do you charge for a proposal?

Yes. At Ash & Lily, we invest significant time and creativity into each proposal and reserve that energy for couples who feel aligned with both our pricing and floral design style.

A custom wedding proposal is $125 and includes a detailed floral plan followed by an in-person or Zoom consultation to review the design together. If you choose to book with us, the proposal fee is credited toward your final wedding invoice.

What is the difference between a micro wedding and a full-service wedding?

A micro wedding—sometimes referred to as an elopement—typically includes just a bridal bouquet and boutonniere. These are designed for pickup from our studio and do not include on-site services.

A full-service wedding includes any floral needs beyond the bouquet and boutonniere, such as ceremony installations, centerpieces, and personal flowers for the wedding party. These events require delivery, setup, and breakdown by our professional team to ensure a seamless experience.

My wedding budget is less than $7,500—can I still book you?

We’re truly grateful for every inquiry and honored to be considered for such a meaningful part of your day. That said, Ash & Lily has a wedding minimum of $7,500 during event season (May–October). This allows us to dedicate our full attention to each couple—often booking just one wedding per weekend to ensure the highest level of care, creativity, and service.

Our pricing reflects the value of our time, the expertise of our team, and the evolving trends and materials that go into creating our floral designs. If your budget is under the minimum, we’d still love to recommend local options or smaller-scale services like à la carte florals or micro-event designs where available.

What would I get with a $7,500 budget?

A $7,500 might look like the following:

1 bridal bouquet, 6 bridesmaid bouquets, 6 boutonnieres, 2 ceremony statement pieces, aisle petals, ceremony arbor, cocktail hour flowers, bar statement flowers, 10 reception table centerpieces, cake flowers, + 15% Ash + Lily event fee.

What is the 15% Ash + Lily Event Fee?

When you hire an event florist, you are not purchasing just florals. You are hiring a professional in the field of floral design which include the following:

1. Business license, seller permit, and yearly tax rates (CA tax rates at that).

2. A good floral designer offers the highest quality hard goods and has a well-supplied shop. These items include floral refrigeration, vases, compotes, vessels, wedding structures, chicken wire, floral foam, tape, glue, candles, ribbons, pins, shears, knives, tarps, gloves, ties, conditioning products, rental items, ceremony mechanics, storage, shelving, cleaning, buckets, freelancers, and delivery trucks... to name a few.

3. Annie is the owner and lead designer of Ash + Lily floral design. She is 100% floral certified - very rare! She takes pride in understanding flower varieties and seasonal availability and has paid top dollar for her education and continued education in masterclasses. 

4. Ash + Lily does not take on multiple events per weekend. We like to put our time and energy into YOUR event and not look at multiple events as a cash cow. 

5. Subscription services in the department of floral design.

6. There are many working hours that lead-up to an event. These hours include research into specific designs to curate the best "look", recipe an arrangement, order flowers, negotiate costs, physically pick-up, prep all hard goods, arrange, deliver, clean vases + candles, put away.

7. Mileage to and from local flower farms and flower marts + hours it takes to recipe each individual arrangement or install. Grocery store florals are used as a loss leader and have not been conditioned. Florists do not use grocery store flowers. 

Why are event flowers so expensive?

See above answer.

I want to book Ash and Lily. What can I expect from now until my event?

Once we’ve agreed to move forward together, we’ll include your contract with the final proposal for review and signatures. A $300 deposit is due at the time of signing to secure your event date on our calendar.

Approximately six weeks before your wedding, we’ll reconnect to review any updates and finalize the details. Your flowers will be ordered 3–4 weeks in advance to ensure the best quality and selection.

Final payment is due 7 days before your event.
The week of your wedding — we get to work!
On the big day, our team will deliver all personals, complete the setup, and return for strike (if needed).

For additional questions or to inquire about availability, please email us at hello@ashandlily.com.